We help great home service companies grow.
Lead Squad is the growth partner for enterprise, large regional, and private-equity-backed home service operators. We exist to make homeowner demand a scalable, predictable, and durable input to growth — not a monthly fight against the auction.
Our mandate
Growth-stage home service operators need a customer acquisition partner who can scale with their expansion plans — across markets, sales teams, and product lines. We were built by operators who concluded the answer wasn't better routing or smarter scoring, but owning the demand layer end-to-end so growth becomes infrastructure.
What we believe
Growth comes from durable demand, not from chasing leads. The operators who win the next decade in home services will be the ones who turned customer acquisition into infrastructure. Every part of Lead Squad is engineered for that standard — and for the boards, PE sponsors, and executive teams holding operators to it.
Built for operators with real growth plans.
See how the engine works, or schedule a consultation to scale homeowner demand across your markets.
Where partners go next
Inside Lead Squad's three-stage demand engine: generation, qualification, and delivery.
Roofing, windows, HVAC, baths, flooring, and more — qualified for each vertical's buyer.
Delivery formats, qualification criteria, compliance posture, and how to become a partner.