Legal

Privacy Policy

Effective Date: April 14, 2026

1. Introduction

LeadSquad, Inc. ("LeadSquad," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our demand generation services.

This Privacy Policy applies to two distinct audiences: (1) homeowners seeking home service professionals through our marketing channels, and (2) enterprise partners applying for our demand generation services. By accessing or using our services, you consent to the practices described in this policy.

If you do not agree with the terms of this Privacy Policy, please do not access or use our services.

2. Information We Collect

2.1 Information You Provide Directly

We may collect information you voluntarily provide when you:

Submit a home service project inquiry through our marketing channels
Apply for an enterprise partnership
Communicate with us via phone, email, or SMS
Subscribe to our newsletters or marketing communications

This information may include your name, email address, phone number, company name, job title, business address, and any other details you choose to share.

2.2 Information Collected Automatically

When you access our website, we may automatically collect certain information, including:

IP address and device identifiers
Browser type and version
Operating system
Pages visited and time spent on each page
Referring website or source
Usage patterns and preferences
Cookie data (with your consent)

2.3 Information from Third Parties

We may receive information about you from third parties, including:

Business partners and integration providers
Marketing and analytics services
Publicly available business databases
Social media platforms (when you interact with our content)

3. How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery: To provide, maintain, and improve our demand generation services and related infrastructure
Lead Qualification: To capture, verify, and qualify homeowner opportunities for our enterprise partners
Appointment Scheduling: To facilitate booked appointments between homeowners and our partners
Communication: To respond to your inquiries, provide customer support, and send service-related notifications
Marketing: To send promotional materials, newsletters, and updates about our services (with your consent)
Analytics: To analyze usage patterns, improve our website, and develop new features
Security: To detect, prevent, and address fraud, security issues, and unauthorized access
Legal Compliance: To comply with applicable laws, regulations, and legal processes
Business Operations: To manage our business relationships, contracts, and partnership agreements

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Home Service Partners

When a homeowner submits a project inquiry, we share the necessary property and contact information with our verified enterprise partners to facilitate estimates and service delivery. This sharing is limited to the information necessary to fulfill your request.

4.2 Service Providers

We may share your information with trusted third-party service providers who assist us in:

Website hosting and maintenance
Payment processing
Customer relationship management
Analytics and data processing
Email and communication delivery
Calendar and scheduling services

4.3 Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, including:

Compliance with legal obligations
Protection of our rights, privacy, safety, or property
Prevention of fraud or illegal activity
Response to lawful requests from public authorities

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, subject to confidentiality agreements.

5. Data Security

We implement robust security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. Our security practices include:

Encryption: Data in transit and at rest is encrypted using industry-standard encryption protocols
Access Controls: Strict access controls and authentication measures limit data access to authorized personnel only
Regular Audits: We conduct regular security assessments and vulnerability testing
Employee Training: Our team receives ongoing privacy and security training
Secure Infrastructure: Our website is hosted on secure, SOC 2 compliant infrastructure
Incident Response: We maintain procedures for responding to security incidents promptly

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining industry-standard protections.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These technologies help us understand how you interact with our services and enable certain features.

6.1 Types of Cookies We Use

Essential Cookies: Required for basic website functionality, authentication, and security
Analytics Cookies: Help us understand how visitors use our website through tools like Google Analytics
Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness
Functional Cookies: Remember your preferences and settings for a better user experience

6.2 Managing Cookies

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website. For more information about managing cookies, visit your browser's help documentation.

6.3 Third-Party Tracking

We may use third-party services that employ their own tracking technologies. These third parties have their own privacy policies governing their use of your information.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

7.1 United States Residents

Some U.S. state privacy laws provide specific rights, which may include:

Right to Know: Request information about the categories and specific pieces of personal data we collect
Right to Delete: Request deletion of your personal information (subject to certain exceptions)
Right to Correct: Request correction of inaccurate personal information
Right to Opt-Out: Opt out of the sale of personal information (we do not sell personal information)
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

7.2 European Economic Area (EEA) Residents

Under the General Data Protection Regulation (GDPR), you may have additional rights including:

Right to Access: Obtain a copy of your personal data
Right to Rectification: Correct inaccurate personal data
Right to Erasure: Request deletion of your personal data ("right to be forgotten")
Right to Restrict Processing: Request limitation of processing in certain circumstances
Right to Data Portability: Receive your data in a structured, machine-readable format
Right to Object: Object to processing based on legitimate interests
Right to Lodge a Complaint: File a complaint with a supervisory authority

7.3 California Residents

The California Consumer Privacy Act (CCPA) provides additional rights for California residents. To exercise any of these rights, please contact us using the information provided in the "Contact Us" section.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine retention periods include:

The duration of our ongoing business relationship with you
Legal obligations to retain data for tax, accounting, or other regulatory purposes
Ongoing or potential legal disputes
Terms of service agreements
User consent where applicable

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

9. Children's Privacy

Our services are designed for businesses and professionals in the home services industry. We do not knowingly collect personal information from children under the age of 13 (or 16 in certain jurisdictions) without verified parental consent.

If you believe we have inadvertently collected information from a child without parental consent, please contact us immediately at the information provided below. We will take prompt steps to remove such information from our systems.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will:

Post the updated policy on this page with a revised "Effective Date"
Notify you through prominent notice on our website
Obtain your consent where required by applicable law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email

[email protected]

Headquarters

LeadSquad, Inc.
New York, NY
United States

For privacy-related inquiries, please include "Privacy Request" in your email subject line to ensure prompt handling.