Legal

Terms of Service

Effective Date: April 14, 2026

1. Acceptance of Terms

By accessing or using LeadSquad's services and website (collectively, the "Services"), you agree to be bound by these Terms of Service ("Terms"). These Terms constitute a legally binding agreement between you ("Client," "you," or "your") and LeadSquad, Inc. ("LeadSquad," "we," "our," or "us").

If you are using the Services on behalf of a company, organization, or other entity, you represent and warrant that you have authority to bind that entity to these Terms, and "you" refers to that entity.

By using our Services, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, you may not access or use our Services.

2. Description of Services

LeadSquad provides a managed enterprise demand engine designed for home service brands and contractors. Our Services include:

  • Lead Generation: Capturing and qualifying homeowner inquiries through multiple channels including SEO, paid media, and partner call networks
  • Homeowner Verification: Verifying homeowner status, identity, and intent before delivering opportunities
  • Appointment Scheduling: Facilitating booked appointments between verified homeowners and our enterprise clients
  • Call Routing: Routing qualified leads and calls to appropriate sales teams
  • Analytics and Reporting: Providing performance metrics, conversion data, and ROI analytics

The specific scope, deliverables, and service levels are defined in the applicable Order Form or service agreement between you and LeadSquad.

3. Partnership Eligibility

To receive Services from LeadSquad, you must enter into a formal Partnership Agreement or Order Form. You represent and warrant that your business maintains all necessary state and local contractor licenses, insurance, and authorizations required to perform home services in your designated markets.

You must be at least 18 years old and have the legal authority to enter into these Terms. Our Services are intended for legitimate business use by home service companies, contractors, and authorized representatives.

4. Client Responsibilities

As a client of LeadSquad, you agree to:

  • Compliance: Comply with all applicable federal, state, and local laws, regulations, and industry standards, including but not limited to TCPA, CTIA guidelines, and state-specific consumer protection laws
  • Consumer Consent: Obtain proper, documented consent before contacting consumers through any channel delivered by LeadSquad
  • Data Usage: Use consumer data and leads solely for the purposes outlined in your service agreement and in accordance with applicable privacy laws
  • Service Delivery: Honor appointments and respond promptly to qualified leads delivered through our Services
  • Accurate Information: Provide truthful, non-misleading information to consumers
  • Do Not Contact Lists: Honor opt-out requests and maintain compliance with do-not-contact registries
  • Licensing: Maintain all required business licenses and registrations applicable to your services and jurisdiction

5. SMS Compliance Requirements

If your use of LeadSquad Services includes SMS messaging to consumers, you agree to comply with all applicable SMS and text messaging regulations, including the Telephone Consumer Protection Act (TCPA), the CTIA Messaging Principles and Guidelines, and any applicable state laws.

5.1 Prior Express Written Consent

Before sending any SMS messages to consumers, you must obtain prior express written consent as required by the TCPA. This consent must be:

  • Clear and conspicuous
  • Obtained directly from the consumer you intend to message
  • Specific to the type of messages (marketing, transactional, appointment reminders, etc.)
  • Documented with a timestamp, method of consent, and consumer identifier
  • Retained for a minimum of four (4) years

5.2 Consent Documentation Requirements

You must maintain comprehensive records of all consumer consent, including:

  • Exact wording of the consent disclosure at the time it was provided
  • Date and time of consent acquisition
  • Method by which consent was obtained (web form, SMS keyword, verbal, etc.)
  • Consumer's phone number, email, or other identifying information
  • IP address or other relevant metadata where applicable
  • Record of any subsequent consent revocations

5.3 Brand Identification

All SMS messages must clearly identify the sender and brand, including:

  • Your company or brand name as the sender
  • Contact information (reply STOP instructions)
  • Clear purpose of the message (appointment reminder, promotional offer, etc.)
  • Any required disclosures under applicable law

5.4 Opt-Out Mechanisms

Every SMS message must include a clear and easy mechanism for consumers to opt out of future messages. Specifically:

  • Include "STOP" or "UNSUBSCRIBE" as reply options in every message
  • Honor all opt-out requests immediately upon receipt
  • Provide confirmation of opt-out within 24 hours
  • Do not send further messages to opted-out numbers without re-obtaining proper consent
  • Maintain suppression lists to prevent accidental re-messaging

5.5 Quiet Hours and Time Restrictions

You must comply with quiet hour restrictions as required by the TCPA and CTIA guidelines:

  • Prohibited Hours: Do not send SMS messages before 8:00 AM or after 9:00 PM in the recipient's local time zone
  • Time Zone Determination: Use the recipient's local time zone, not your own
  • CTIA Guidelines: Follow CTIA messaging guidelines regarding message frequency and timing
  • State Laws: Some states may have additional restrictions; you are responsible for compliance

5.6 Message Frequency and Content

  • Limit message frequency to levels consistent with your disclosed purpose
  • Avoid excessive messaging that may constitute harassment
  • Ensure message content is accurate, not deceptive, and complies with applicable advertising laws
  • Do not send messages containing prohibited content as defined by CTIA or carrier policies

5.7 Liability and Indemnification

You acknowledge that TCPA violations can result in statutory damages of $500 to $1,500 per message. You agree to:

  • Maintain sole responsibility for obtaining and documenting consumer consent
  • Indemnify LeadSquad against any claims, damages, or penalties arising from your SMS messaging activities
  • Maintain adequate insurance coverage for potential TCPA liabilities
  • Immediately notify LeadSquad of any claims or regulatory inquiries related to SMS compliance

6. Payment Terms

  • Fees: Service fees are outlined in the applicable Order Form or service agreement. All fees are due according to the payment terms specified.
  • Billing: Unless otherwise stated, invoicing occurs on a monthly basis. Payment is due within thirty (30) days of invoice date.
  • Taxes: You are responsible for all applicable taxes, excluding taxes based on LeadSquad's net income.
  • Late Payments: Late payments may incur interest at 1.5% per month or the maximum rate permitted by law, whichever is lower.
  • Automatic Billing: Where applicable, you authorize LeadSquad to charge your designated payment method for recurring fees.

7. Intellectual Property

7.1 LeadSquad Ownership

LeadSquad retains all rights, title, and interest in and to the technology, methodologies, proprietary tools, analytics, and all intellectual property developed or used in providing the Services. This includes but is not limited to software, algorithms, data processing systems, and LeadSquad's branding.

7.2 Client Data

You retain all rights to your customer data and consumer information you provide or that is generated through your use of the Services ("Client Data"). You grant LeadSquad a limited license to use Client Data solely for the purpose of providing the Services.

7.3 Restrictions

You may not:

  • Copy, modify, or create derivative works of LeadSquad's technology or intellectual property
  • Reverse engineer, disassemble, or decompile any aspect of the Services
  • Remove or alter any proprietary notices or labels
  • Use LeadSquad's intellectual property without prior written consent

8. Confidentiality

Each party agrees to maintain the confidentiality of the other party's Confidential Information and not to disclose such information to any third party without prior written consent, except:

  • As required to provide or receive the Services
  • As required by law, regulation, or legal process
  • To professional advisors bound by confidentiality obligations
  • Information that becomes publicly available through no fault of the receiving party

Confidential Information includes business plans, customer data, pricing, proprietary technology, and any information marked as confidential. This obligation survives termination of these Terms for a period of three (3) years.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

  • No Consequential Damages: Neither party shall be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, or business opportunities, even if advised of the possibility of such damages.
  • Liability Cap: LeadSquad's total aggregate liability arising from or related to these Terms or the Services shall not exceed the total fees paid by you to LeadSquad during the twelve (12) month period preceding the claim.
  • Essential Basis: The limitations in this section are fundamental to these Terms and reflect the allocation of risk between the parties.

These limitations apply regardless of the form of action, whether in contract, tort, strict liability, or otherwise, and even if a remedy fails of its essential purpose.

10. Warranties and Disclaimer

10.1 Mutual Warranties

Each party represents and warrants that:

  • It has the legal power and authority to enter into these Terms
  • These Terms constitute a legal, valid, and binding obligation
  • Its performance under these Terms will not violate any other agreement

10.2 Service Warranties

LeadSquad warrants that:

  • The Services will be performed in a professional and workmanlike manner
  • The Services will be delivered in accordance with the specifications set forth in the applicable Order Form
  • We maintain appropriate security measures to protect your data

10.3 Disclaimer

EXCEPT AS EXPRESSLY SET FORTH IN THESE TERMS, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." LEAD SQUAD DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR COMPLETELY SECURE.

11. Term and Termination

11.1 Term

These Terms commence on the date you first access or use the Services and continue until terminated as provided herein. The term of any specific service engagement is defined in the applicable Order Form.

11.2 Termination for Convenience

Either party may terminate these Terms or any Order Form upon thirty (30) days' prior written notice to the other party, unless otherwise specified in an Order Form.

11.3 Termination for Cause

Either party may terminate these Terms immediately upon written notice if the other party:

  • Materially breaches these Terms and fails to cure within thirty (30) days of notice
  • Becomes insolvent, files for bankruptcy, or ceases operations
  • Engages in fraudulent, illegal, or abusive conduct

11.4 Effects of Termination

Upon termination:

  • All outstanding fees become immediately due and payable
  • Each party shall return or destroy the other's Confidential Information
  • Delivery of homeowner opportunities will cease
  • Sections 4, 6, 7, 8, 9, 10, 12, 13, and 14 shall survive termination

12. Indemnification

12.1 Client Indemnification

You agree to indemnify, defend, and hold harmless LeadSquad and its officers, directors, employees, and agents from and against any claims, damages, losses, and expenses (including reasonable attorneys' fees) arising from:

  • Your violation of these Terms or any applicable law
  • Your use of the Services, including SMS messaging activities
  • Your violation of any third-party rights, including consumer rights
  • Any claims related to TCPA, CTIA, or other communications law violations
  • Your products or services offered to consumers

12.2 LeadSquad Indemnification

LeadSquad agrees to indemnify you against claims that our Services or technology infringes any third-party intellectual property rights, provided you give prompt notice and reasonable assistance.

12.3 Indemnification Process

The indemnified party must notify the indemnifying party promptly of any claim, allow the indemnifying party to control the defense, and provide reasonable cooperation. The indemnifying party may not settle claims without prior written consent.

13. Dispute Resolution

13.1 Negotiation

The parties agree to attempt in good faith to resolve any dispute arising out of or relating to these Terms through informal negotiation. Either party may initiate this process by providing written notice to the other party.

13.2 Arbitration

If the dispute cannot be resolved through negotiation within thirty (30) days, either party may submit the dispute to binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. The arbitration shall take place in New York, New York. The arbitrator's decision shall be final and binding.

13.3 Exceptions

Notwithstanding the foregoing, either party may seek injunctive relief in court to prevent the actual or threatened infringement of intellectual property rights or to protect Confidential Information.

13.4 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of New York, without regard to its conflict of laws principles. The parties consent to the exclusive jurisdiction of the state and federal courts located in New York, New York.

14. General Provisions

  • Entire Agreement: These Terms, together with any Order Forms and referenced policies, constitute the entire agreement between the parties.
  • Amendments: LeadSquad may modify these Terms upon thirty (30) days' prior written notice. Continued use after modifications constitutes acceptance.
  • Waiver: Failure to enforce any provision shall not constitute a waiver of future enforcement.
  • Severability: If any provision is held unenforceable, the remaining provisions shall remain in effect.
  • Assignment: You may not assign these Terms without LeadSquad's written consent. LeadSquad may assign these Terms to an affiliate or in connection with a merger.
  • Independent Contractors: The parties are independent contractors, not partners or agents.
  • Notices: All notices shall be in writing and delivered to the addresses specified in your service agreement.
  • Force Majeure: Neither party shall be liable for delays caused by circumstances beyond its reasonable control.

15. Contact Us

If you have questions about these Terms of Service, please contact us:

Headquarters

LeadSquad, Inc.
New York, NY
United States

For legal matters, please include "Legal Request" in your email subject line.